How To Make Passive Income With Instagram Theme Pages

 

last month this account here made me over five thousand dollars in profit without me creating any content posting any content or even running the account it was entirely passive income and so today i'm going to show you how to do it with a full tutorial on growing monetizing and automating your instagram theme page the instagram theme page business model is potentially both one of the most profitable and most underrated businesses slash investment slash assets out there there are people who own meme pages who make more than corporate ceos there are business accounts on instagram that are making more than most businesses there are people who post fitness memes who make more from a single account than many personal trainers will for working all day in a gym there was even a meme page which sold last year for 85 million dollars so how can you get in on this lucrative side hustle build an audience turn it into an income and then make it passive let me show you i'm going to be totally upfront with you i'm putting together this training for you entirely free so you can build and monetize an instagram account in the hopes that once you've done that and you need help scaling it and taking it to the next level whether it be you need someone to manage it whether you need advice on how to scale it you come to me and you work with us if you're already at that point you're welcome to book a discovery call with me down below we'll have a chat and see how we can best help anyway let's get into the video i'm gonna break this down into six key sections which i'll put up on the screen now essentially a theme page is an instagram page about a specific theme whether it be football tennis cryptocurrencies nfts marketing inspirational quotes love a specific movie that you're a fan of an actor that you like whatever it might be it's all all the content is based around one specific theme you build an audience of similar like-minded people then you're gonna monetize this by promoting products and or services that will help this audience and you're gonna earn an income from doing so that the vehicle in which you promote it may vary you might do affiliate marketing where you get paid a commission on the sales you generate you might get paid to simply make posts you get paid per post you might build your own product and then you get paid all of the profits for it there's lots of different vehicles behind it but essentially build an audience of people around a specific name sell them products that they're going to benefit from and enjoy and currently that's the best way that i'm generating passive income without my time i do affiliate marketing on this youtube channel but obviously you have to create videos like this one so first things first you need to pick a niche it should be obvious but a theme page is about a specific theme you have to pick a niche but what needs should you pick well there are pros and cons to each and every niche some of them have got more competition some of them have got less competition some of them are more profitable some of them are less profitable but at the end of the day you have to pick a niche that you yourself are really interested in if you do not like business you hate capitalists you don't like motivational quotes then don't go into that niche just because you see that i've made money in that niche because if you don't actually enjoy it then after the first couple months if you haven't seen crazy results you're gonna give up and quit and often in this business like any business you might spend two three four five six months seeing very little results as far as income goes and then on month seven things start exploding so if you pick a niche that you are genuinely passionate about you will stick through it for those first few months where you might not be seeing insane results and then eventually it's going to start taking off whereas if you didn't enjoy the niche you'd probably give it up and not see it through the reason i started my account in the business motivation niche is because i just wanted to create like a dream board style thing called cars called quotes call houses and that evolved into just cool quotes because that's what i found that i was interested in i was reading lots of books on the subject i was meeting lots of people doing that and it was just a topic i liked as far as picking a niche it'll make money generally the three most profitable niches for this sort of thing is health wealth and happiness so if you pick a nation any one of those there will usually be a lot of good offers inside of them and you want to go a bit further and go for a bit of a sub-niche of one of those niches you don't just want to pick health or just want to pick wealth etc but you might decide that you're really into health so you pick health and then you might go into a specific sub-niche of that which might be healthy food or maybe it is fitness tips or maybe it is i don't know uh holistic health and then you can build your account in that niche so the first thing is you're writing down what niche you're going to target and then you're going to create an account inside of that niche and set it up you're going to try and find a username that is relevant to the niche that represents it that's not too spammy you don't want to have a bunch of dots and underscores in there you want to create an account with maximum one dot and or underscore in the name similar to millionaire.dream millennia underscore mentor etc if you happen to be able to get like a one word username in your niche that is really really good and will help you a lot i've got an account that i'm about to start growing called at crew accru which will be in the finance niche so i'm going to build that up and having that one word username will help a little bit you're then going to explain what the account's all about in your bio which should be pretty self-explanatory if you're posting daily motivational quotes put that in the bio daily motivation to keep you inspired this way people understand what they're getting when they follow your account yeah the second thing that you're gonna do is get into hashtag research now i'm just gonna keep this really simple and dive into my screen and show you how i do this and then you can do with that information what you want so this is a hashtag research tool that i use is called flick it is the only tool that i will recommend to you to grow your instagram theme pages or even personal brand in general aside from like a content creation tool like canva if you are creating your own content but i'll cover that in a separate video now the reason that i use flick as opposed to doing this manually is it takes a process that could take two or three or four or five hours and not be very efficient and not be very effective down to something that's going to take you no more than five minutes and will be highly effective now if you want to get a free trial flick and follow along with this you can use my affiliate link down in the description they don't sponsor these videos i do get a commission if you sign up but like i say this is the only growth tool that i use on instagram and will recommend you and have used for years now once you create your account you're going to connect it to your facebook account and you're going to connect that facebook account to your instagram business profile which will allow you to be a creator account or a business account on instagram which gives you lots more insights and allows you to then grow faster because you can understand what people are sharing what people are interested in and it gives you additional reach so once you've got all that sorted you're going to come across to the search tab and you're going to click smart filters now what this will do and this is pretty much one of the main reasons that i love flick is it'll allow it'll look at your account it'll look at your average engagement it'll look at your follow account all of these things and it'll create filters so that when you search a keyword you are only shown hashtags that you can rank on you're not shown hashtags that are massively competitive that you'll never get the chance of ranking on and you're not shown hashtags that are so tiny and so small that even if you do rank on them they're not going to give you much benefit so that's pretty much one of the main reasons you should be using it is that tool alone now when you're just starting out and you don't have any followers then obviously the hashtags will be very small the tools less relevant because you just want the little ones but as you grow and as you update these hashtags it'll become very very valuable now what you're going to do next is you're going to put in a keyword in your niche so let's say you're creating an account all about golf i'm going to put in golf i like the table view of this as opposed to the group view and it's going to give me as you can see these are the filters they've applied based on my account size i'm going to rank the hashtags based on potential reach so i get the ones that are going to give me the best reach and then i'm going to select hashtags now there's a lot of debate as to how many hashtags you should use should you use three to five like instagram recently recommended should you use 10 to 12 like they recommended in the past or should you use all 30 which used to be the best strategy well after looking at the results of my accounts my clients accounts my students accounts and the subscribers of this channel's accounts which you guys have kindly left your feedback of what's worked for you and what hasn't in the comments of previous videos we found there is no common trend of how many hashtags you should use we've some seen some accounts with a thousand followers use three to five hashtags and get incredible results and after they've been using 30 and getting none we've seen other accounts with the exact same size of an audience who were using 30 hashtags getting good results they switched to three to five because instagram told them to and they got terrible results and now they're back using 30 hashtags and it's working really well so i would suggest creating a set of hashtags that is like three to five a second set of hashtags that is like eight to twelve and the third set of hashtags which is between 25 and 28 hashtags and then you're going to go through those three for the first couple months and look at what one gets you the best results and then use that one the one time i would say there is like a definite answer is if you're over 100k followers which won't take too long on a theme page you should be using like sort of 25 to 28 to maximize your reach that's the only time we've seen a trend of using a set number of hashtags like using the full amount is when you've got a lot of followers anyway we're going to create a hashtag of hashtag set of 12. so a medium sized set of hashtag and i'm just going to select the relevant one so we've got golf golf style love golf golf porn now this one i've got a feeling could be a band hashtag but i'm going to show you how to find out find that out soon um golf game golf training golf lifestyle i'm not going to select the likes of hole in one because a lot of my content if i was running a golf page probably wouldn't be a hole in one content um golf there the same with beautiful golf courses like yes that will be relevant to some posts and i can add that into some posts but it's not going to be relevant on all of them so go for life and i'm gonna see if i can find maybe one more golf love um and then on each post like if i make a post about a whole of one i'll include hashtag holden one or if it's about a driving range hashtag driving range then what i'm gonna do is go to the 10 selected hashtags click audit selection and that is going to show me that actually none of these hashtags are banned or flagged which is good so i thought maybe golf porn would be flagged because of the obvious but it looks like it's not and they're going to check for that sometimes hashtags can be banned or flagged and you might not realize and that'll hurt your reach that's another reason why this tool is so good one hashtag is very large that's okay it's okay to have 10 of them really large if it's relevant and so that gives us a set of 10 hashtags that we can then use in our content it only took a few minutes to do so and you would probably create three sets small medium and large and then you can cycle through those for your content and that is hashtags done then you don't have to worry about them okay moving on to the third phase and that is sourcing good content and this is going to be the main way that you grow is by sourcing the best content your sort of goal as a theme page is to find all of these different creators and accounts that post content in a specific niche find the absolute best content and curate that for your account so people instead of having to follow 30 different golf creators they can follow your one account and they can get all of the best stuff there curated for them on instagram and that is somewhat the value proposition of these accounts so there are sort of two main ways that you're gonna source and create content the first one is where you create it yourself and so this works really well for somewhat educational niches where you can go out there and create content and likes of canva or photoshop that you can then post this is good for motivational quotes this is good for education if you are in the nft industry or if you're in the fitness niche if you're in any of those sort of niches where you're teaching people something or posting news about something so nft news for example then you want to be creating content in the likes of canva and photoshop this is what we do on millionaire.dream this is what you'll see on nft.money and many of these other accounts you'll see that creating content but that's still a theme page you also see this with some meme accounts where they create their own memes and you know it can be applied to a range of different accounts and i a while ago a couple years ago created a tutorial on how to create content using canvas so i will link that somewhere down below or up in the top corner we can go and watch that to learn how to do exactly that now the second strategy for finding content as a fan page or a main page on instagram is sourcing it from other accounts and you do have to be careful here most of the time people just repost other people's content and nothing will happen very occasionally you could get hit with copyright strikes and this is sometimes how accounts get banned or have their reach significantly limited but what people will do here is they will sort of find 20 to 30 accounts in their niche that post really high quality stuff a mix of other theme pages as well as creators in the niche who are creating this content and then they will find the best content from their pages they either pick it by personal taste or they look at what's giving the most engagement they save that and they repost it some people will go out there and ask for permission and i would highly suggest you do this if you are using content from creators you should be asking for their permission just to make sure that you're totally safe in the eyes of copyright because if you've asked someone for permission to post their content you're posting it you're crediting them and the caption they're going to be happy if you're stealing their content posting it without mentioning them they're probably going to get a bit mad they might file a copyright strike against you and then you could get your account taken down now when it comes to content you want to be posting a lot with the theme page like three four five six times a day is i would say relatively normal some people can get away with less especially if you're in a niche where it is relatively new and you can create the best style of content in there if you're the best at what you do you can post less if you look at the likes of visualize value they don't post daily content they've built a massive following and they've made over a million dollars from the brand and they don't post daily so it is acceptable to get away with if you are the best at what you do if not then you're probably going to have to rely on volume and the more pieces of content that you're putting out there the more chances of people finding your brand or account on instagram and then following you turning into a fan it also gives you more data to work with so you can understand what formats of content work the best on your account you can find do reels work better do images work better do images with this style of design work better do images with this style work better do does content on this topic work better or this content then you can work that out with time now that you've picked your niche set up your account you've done your hashtag research and you're sourcing plenty of quality content it's time to go on to part four which is actually how you're to get the account going and sort of launch it to gain initial followers now one strategy that is very much popularized in the niche of theme pages is follow unfollow and you'll see a lot of people that will advocate for this and do this from the start just to get their first few thousand followers because usually it takes to the point where you've got two three four thousand followers before you can start hitting the explore page and gaining followers really quickly organically personally i've never really been a fan of the follow on follow strategy it worked like five six years ago for us it really effectively when i was building millionaire.dream from the start but that was before there was an algorithm and that was before there were people doing this consistently it was much less spammy and it was much more effective nowadays if you go over the top with this you can get yourself action band shadow band and you can even get your account deleted for doing too much of it so it's something you have to be very careful with which is why i often suggest just avoiding it all together the best way you're going to get your account going today is with reels you can find high quality reels or create high quality reels post them on your account and instagram will push them out to lots of people and it can allow you to build an audience quite quickly without any shady tactics if you want to invest more time into growing the first suggestion would be create more slash better reels to post or you can go out there and you can go and engage with other people in your niche you can go and comment on posts as soon as they go live from larger theme pages in your niche try and comment something relatable and then ideally a lot of people like your comment push it to the top and then that that'll allow you to gain followers and they'll be very similar followers that you're trying to attract because if if you're a motivational page and you're going to comment on millionaire.dream on my account you're going to get sort of exposure to my audience which will help you gain followers to do this you probably want to turn on post notifications comment as soon as these posts go live and do it on accounts with like 100k plus followers so that if your comment does get a lot of likes gets voted up to the top of the comment section then you're getting a decent bit of exposure from it but aside from reels dollar 80 using hashtags they're going to be your main three you can invest some money into paying these larger accounts in your niche to promote your account and i would recommend that if you've got a small budget to work with even just a hundred dollars two hundred dollars that you look at investing into this to help get you past that thousand follower mark in most niches in most situations for a couple hundred dollars you can get your theme page to a thousand plus targeted engaged followers and from there you can really just focus on the content side of things to build the account up organically because at that point you've got enough followers to get good engagement on your reels to push those out to more people have people sharing your content and so on one of the other issues with the follow on follow strategy is if you've got no followers and you go out there and follow a hundred people a day for a few weeks and now you're following like 2 000 people and you've got 200 followers that looks really spammy when someone comes across your account and it's just a bit of a turn off so you can invest a couple of hundred dollars into growth you can maybe make that from working at a job for 10 15 hours and then you can invest that into your instagram and go from there now to keep building the account you're pretty much just going to focus on the fundamentals good hashtags good content good reels and sticking around you can also look into doing collaborations to build up the account faster and build your audience that way and you're going to stick at this for sort of like two three four five six 12 months to build up the audience and build up the community of people who just love your account and you can within the space of a year get this into hundreds of thousands of followers quite literally i've had a lot of people dm me on my account on instagram like on my personal accounts um saying that they've gone from zero to 100k in six months following what i've taught them on youtube on this channel entirely free we've had people get to half a million followers in a year following the tips of this channel it is very achievable which at that point once you started building the account up and you've got some momentum you can look at monetizing it which brings us on to part five so like i said at the start of the video to monetize an account you pretty much first build an audience of people in a specific niche and then you're gonna source a product or service that'll help them to generate an income so there are a few ways you can do this i talked about them at the start but selling shout outs is probably the easiest one that takes the least amount of effort and is the most guaranteed and this is where brands or accounts will pay you to post about their brand or their account or their product and they will pay you for it so if you build up a fitness account to a couple hundred thousand followers you might have someone who is an online personal trainer pay you a hundred dollars to post to send them customers and then you make a post promoting this person sending them customers those customers go to that person they're happy they gain a few new followers a few new customers you've made a hundred bucks and all you've done is posted a piece of content to your instagram following which is pretty cool and that is the main strategy as to how i monetize millionaire.dream now i could do a lot of other things and if i was running it myself i could probably make a lot more two three four times as much from it but for me it's just something passive on the side whilst i focus on my business and so that is probably the bare bones basics of how you want to monetize and where i suggest everyone starts if you're looking to invest a bit more time into it you can look at other strategies if you have expertise in the niche you've built an audience in like if you built up an audience in the fitness niche and you actually are a personal trainer you could then offer your coaching services and make more because you can sell like a lot more coaching packages or ebooks compared to shout outs because you don't want to overdo your shout outs and your account because you can lose followers and so that would be a really good strategy if you do have that experience like if you build up an account teaching people about marketing and you run a marketing agency you could leverage it to get clients or if you're a personal trainer you can leverage it to get clients that way too or if you build up an account in the skincare niche and you have an e-commerce brand in the skin care niche you can use it to promote that and get more customers the other things you can look at doing is affiliate marketing so you can go to sites like clickbank and just google and look for products in your niche that your audience would enjoy and then you can promote those products and earn a commission on all the sales you generated this is something that i used to do a lot of on millionaire dream where we would build an audience on the account and then i would find products that they would be interested in so a lot of the time it was the likes of courses or digital products that would help people with marketing with building social media accounts with running online businesses and we promote that and you can earn like 10 20 30 40 50 commissions on the sales you generated so if you promoted a course which was a hundred dollars you could get fifty dollars a sale and so if you can get a handful of sales a day you're making quite a good income you can also look at building a youtube channel so you could build up your instagram account and then you can start a youtube channel in the same niche you've got other people creating the content for you you promote this youtube channel and then you earn an income through the google adsense program where they pay you for the views on your content you can also monetize through the creator program on instagram where you get paid for your reels views and for your content in general i would say you want to look at doing a combination of these strategies so maybe getting paid for the reals bonus program you might be getting paid for the live stream bonus program you might create a youtube channel on the side which you start building up and at the same time you're selling shout outs on your account and for people that dm you with questions about what you do you could offer them one-on-one coaching for example which then leads us into the final point point number six which is how you can automate this process and make it passive now really the way that you want to do this is first you want to build the audience have a solid growth content and monetization strategy in place and then hire someone to run it for you so for my account this is pretty straightforward we've built up the account we've got it to hundreds of thousands of followers at the moment it's about 700 and something thousand followers uh we grow the account through posting the same style of content three four five times a day as well as some instagram reels which we use to grow the account so through the content the hashtags and the reals we're building the account organically so to systemize that it's pretty easy we just need someone that can create content and post it for us three four five times a day and that'll be enough to grow the account then when it comes to monetizing the account we're monetizing it through selling shout outs which can take a little bit more effort than simply creating content but you're just going to be replying to the dms on the account and then selling promotions to them so people will naturally reach out and ask you how much it is for a promotion on your account and which you can get back to them with your prices now one thing we've done to make this simpler is we often just sell promotions to agencies who buy in bulk so there's one agency that we work with and they will bring us anywhere from 10 to 20 promotions per month for their clients and so we have to deal with just one person who will pay us all at once and then we run promotions for their clients and then the other person we do a lot of work with is simply a large entrepreneur who will pay us in bulk for a month's worth of promotions they might pay us 30 promotions at a time and then we run those so it's pretty simple they will just pay us once every four to six weeks and then we will run the promotions for them we'll just schedule them with our content and it's as simple as that and that makes it very easy to outsource because now all we need is someone to create and post content and then just close those deals which are pretty easy to close because businesses we have an ongoing relationship with and run the account which makes it very passive because i personally don't have to do anything they are creating the content posting the content which is growing the account and they're posting the ads for clients as well when all i have to do is invoice those clients and they pay and then it's easy as that now i will say that if you want our team to do this for you like if you've got a motivational account for example i know for a fact we can grow your profile for you without you having to spend any time on it and we can also monetize it by selling more promotions to these clients about so we can just sell your promotions to the agency and to the businesses that we're already working with and we just include them with our pages so we go to these people and instead of saying hey we can give you 30 promotions on millionaire dream and 20 on this account here we say hey we can give you 30 here 20 here 10 on this person's account 10 on that person's account or 30 and 20 on those persons accounts whatever and so we can just monetize it for you very very simply we've got the structure there so if you are interested in that just book a discovery call with me below or send me an email josh cleverpreneur.com and we'll see how we can run it for you and that will generate you passive income and if you're outside of the motivational niche we might be able to make something work too um i can't make as many guarantees on that niche as we don't have a ton of customers in every niche but definitely can help you run it and monetize it for sure now that pretty much sums it up how you can build an instagram theme page in 2022 going forward and turn it into an income stream and then turn it into a passive income stream pick a niche build up the account through content monetize it through finding valuable products and services and then promoting them either as shout outs affiliate marketing uh brand deals etc and then you're gonna monetize it by hiring someone to run that for you once you've got systems in place now all that's left for you to do is go out there take action do this consistently and then let me know your results in the comments below now i've left all the links in the description for things that i've mentioned throughout this video a free trial for the hashtag tool that i use a link to book a discovery call with me if you want help with us running your accounts for you or any of those there should also be a free training link below walking you through how to build a business on instagram build your following and generate an income so all that's down below hope this video helped see you all in the next one oh also side note i created some free classes on skillshare i'll link below too go check them out that's it see you all in the next one